The Bio-Ultimate Platinum™
features the latest in microcurrent technology development, including the patented technological breakthrough Suzuki Sequencing™. This revolutionary system delivers unsurpassed results and performance in less time. The Bio-Ultimate Platinum™ is touted as the single most powerful tool available to the skin therapist today, allowing a diverse array of results ranging from facial sculpting to diminish the appearance of fine lines and wrinkles. The Bio-Ultimate Platinum™ is comopletely pre-programmed and easy to use, with over fifteen different facial services available to choose from, allowing the skin therapist the possibility to add microcurrent to every facial.
 

Benefits

  • Hands Free technology
  • Visibly firms and contours
  • Complete product penetration
  • Hydrates and revitalizes skin
  • Improves circulation
  • Encourages smoother, softer skin
  • Diminishes the appreance of fine lines and wrinkles
Suzuki Sequencing™
The Bio-Ultimate Platinum™ features Suzuki Sequencing Technology™ which pinpoints the optimum electrical combination output(s) that are statistically most effective for age defying results including increased circulatory benefits, increased natural production of collagen and elastin, and increased penetration and effectiveness of scientifically proven products. Suzuki Sequencing is a completely automated technology that requires no additional effort from the skin therapist, yet sequences through every possible mathematical equation on each side of the target aream canvassing every output combination to achieve maximum results. 



The Platinum Nano™ can be easily held in one hand, and economically placed in multiple treatment rooms. It positions perfectly in any salon or spa as an effective, portable, and convenient add-on application in all settings due to its size, advanced microcurrent technology and synergistic relationship to other anti-aging technologies. For avid microcurrent users wanting to multi task, the Nano allows for multiple microcurrent services to be performed at one time. Perform the Platinum Touch Hand Renewal™ service with the Nano, and another microcurrent service to the face with the Bio-Ultimate Platinum™. For skin therapists wanting to introduce microcurrent into their menu, the Nano serves as a perfect introductory device that allows for add-on services to any traditional facial. 

Benefits
  • Hands Free technology
  • Visibly firms and contours
  • Complete product penetration
  • Hydrates and revitalizes skin
  • Improves circulation
  • Encourages smoother, softer skin
  • Diminishes the appreance of fine lines and wrinkles

Microcurrent by David Suzuki
Throughout the ages, people have experimented with treatments intended to enhance their appearance and slow the aging process. From the early Egyptian’s use of kohl and mineral pigments to tightly drawn corsets of the Victorian era, women have endured much in the name of youth and beauty. In our modern world, we are fortunate to be able to turn to technology for our fountain of youth, and one of the most important innovations to have sprung from this well of technological advances is the use of microcurrent.


Microcurrent is truly the “diamond in the rough” when it comes to wellness and anti-aging. Its use in esthetics has existed since the late 70’s, and like many good things, has come full circle and is now in full bloom in the eyes of today’s estheticians.

Microcurrent is a low level of electrical current that mirrors the body’s own natural current, subsensory in most cases. It’s proven and accepted properties, and potential range of applications from wound healing, muscle re-habilitation, macular degeneration, to lymphodema continue to assist medical practitioners with amazing results. Although microcurrent is credited by hundreds of medical studies, we must stay focused on how these studies and this technology can benefit and support us as estheticians in pursuit of our mission of beautifying the skin.

The intended use for microcurrent in esthetics is to allow the esthetician a powerful and effective tool to aid in the battle of anti-aging by diminishing the appearance of fine lines and wrinkles, improve the texture and appearance of the skin, and reducing the overall visual appearance of aging.

Most microcurrent applications and results, whether they are medical or esthetic, rely on the same mechanisms of action. Even without defining each in detail, the list is very impressive, and the underlying principles logical.
Increased circulatory benefits: blood and lymph (1)
Muscle re-education (2)
Iontophoresis: product penetration (3)
Increased natural production of collagen and elastin (4)
Increase in protein synthesis, gluco neo-genesis and membranes transport (5)
Increase in mitochondria activity, ATP (adenosine tri phosphate) (6)
Dispersion of hardened collagen (7)

How does microcurrent in esthetics work?

The noted principal microcurrent mechanisms of action occur simultaneously and harmoniously during a typical 45-minute microcurrent facial treatment. One attribute is not more important than another, as they work as a team with the common purpose of creating a healthier more youthful appearance.

Muscle re-education is most related to the term “facial toning”. There are 32 different muscles of the face that are manipulated during the average microcurrent facial treatment. True microcurrent uses less than 500 microamperes and because of its low intensity, is typically subsensory, and cannot cause a physical or visual manipulation of the muscle via the electrical current. Bearing this in mind, an accessory such as probes or electric gloves are used to physically move the muscle into the desired position to perform what is known as muscle re-education; the process of lengthening or shortening muscles. Muscle re-education conceptually can be done without electrical current, much like a massage therapist does. Working a muscle from the belly outward will have a lengthening effect that is necessary on muscles that have become increasingly contracted over years of facial expressions. Working a muscle from the origin and insertion point inward will have a shortening effect that is necessary for the majority of the muscles which have become elongated over many years of age and gravity. This concept was coined as GTO (golgi tendon origin) by Dr. Goodhart in the late 60’s and is widely accepted and used today. (8)

ATP (adenosine triphosphate) molecules are the storage and distribution vehicles for energy in the body. Energy is made through an electrochemical process within the mitochondria when the nucleotide adenosine diphosphate (ADP) passes a strong phosphate high-energy bond to another nucleotide adenosine triphosphate (ATP). This energy conversion (electron transport) is made within the mitochondria. The mitochondria then send this energy electron to where ever it is needed within the cell. ATP is known as the “energy of life” and drives a number of biological processes such as photosynthesis, muscle contractions/re-education, protein synthesis, and membrane transport. (9)

The 1982 Cheng study proves that ATP (adenosine tri phosphate) levels were increased by 500% on tissue that was treated utilizing less than 500 Ua (microamperes). The study also indicated that ATP levels plummeted and depleted when treated with over 500 Ua. The idea that ATP can be stock piled or stored is the reason why microcurrent treatment results are cumulative and results become better as a series of treatments progresses. The dramatic increase of ATP levels allows the muscles to stay in the new re-educated position for longer periods of time. In the same study Cheng also observed that aminoisobutyric acid uptake increased dramatically which led to 30%-40% increase in protein synthesis and membrane transport.

Bearing the Cheng study in mind, it is understandable why individuals who use EMS type devices, like some hand held devices seen on TV infomercials that use as much as 5,000 Ua, do receive some instant tonification, however, when used cumulatively create flaccid and lifeless muscles that are completely void of ATP.

Aside from muscle re-education and massive increases in ATP levels, microcurrent has other proven benefits for esthetic applications. Dr. Chi, Director of the University of Washington Department of Pathology, performed clinical studies using the Bio-Ultimate Gold manufactured by Bio-Therapeutic. He notes, “The fact that this technology works in harmony with the body is evident. Examination of skin tissue treated with microcurrent showed a 45% increase in the number of elastin fibers in the dermis, and the length of the fibers on average doubled. The collagen thickness in the connective tissue increased 10%, and the number of blood vessels increased by 35%. The application of microcurrent to skin and tissue produced a firmer and tighter feeling on the skin surface.”

Many of the studies detailing the massive increase in speed regarding wound healing refer to ATP as one of the attributing factors. The other attributing factor is an increase in blood circulation. Blood circulation has everything to do with the function, condition, color and over all health of our skin, as well as underlying tissue. Dr. Chi’s 2003 study performed at the University of Washington further notes a 35% increases in blood circulation in tissue treated with microcurrent.

In terms of product penetration, microcurrent offers specific iontophoresis which allows superior penetration of water base products into the skin. The idea that the electrical current emits from one probe and returns to the other allows specific focus of product penetration, verses traditional methods that send incredibly high electrical currents unnecessarily throughout the body to achieve a simple task. Profound results can be achieved by products through inotophoreses.

Lymphatic drainage is a very overlooked treatment in esthetics, although gaining momentum in recent years. Clinical studies performed using microcurrent at the Tuen Muen Hospital in 1988 indicated that lymphatic drainage was increased by 28% on post cancer patients suffering from lymphodema.

Dr. Chi’s 1999 study also proved that redness, irritation, and inflammation of surgically traumatized tissue could be significantly decreased when treated with microcurrent. Related to this, the build up of hardened collagen that makes up scar tissue was noted to be 3 to 5 times less in tissue treated with microcurrent. Further studies also indicated an amazing dispersion of existing scar tissue when treated with microcurrent. Saying that, in the realm of plastic surgery we can see the obvious place for microcurrent technology. By administering a series of treatments prior to surgery, muscle and tissue condition is maximized, inclusive of an excessive storage of ATP. Microcurrent treatment of sutures and trauma post op decreases the down time by reducing inflammation, redness and irritation, while enhancing the healing ability and minimizing scar tissue. Post surgery treatments are also vital to maintain the results of the surgical work.

Microcurrent treatments

Although the level of current used in microcurrent devices is very minute, there are some contra-indications to consider. This includes pace makers, epilepsy, pregnancy, phlebitis, thrombosis, and of course any client who is currently “under the care of a physician”.

Although a remarkable difference is seen after the first treatment, the benefits of microcurrent are cumulative, and as such, microcurrent treatments are typically performed in a series to gain maximum anti-aging results. The average treatment series consists of twelve to fifteen treatments, generally administered two times per week. The average treatment can be performed in 45 minutes. It is important that preparation for a microcurrent treatment consists of cleansing and exfoliating using only water-based products, as oil will inhibit current.

The financial rewards of microcurrent treatments meet the criterion of today’s business savvy esthetician. Microcurrent treatments nationally average nearly $100 per treatment. It typically requires in the range of only five customers for an esthetician to recover the initial investment. Furthermore, estheticians who realize this profit potential succeed in evolving into specialized anti-aging clinics truly focusing and attracting the “baby boomer” clientele who now represent the single largest, and single wealthiest, segment of the population. (10)

Not all equipment is created the same

I am often asked the difference between a modality that can be purchased on television for $99 and a $5000 device that is sold exclusively to the professional. The old adage “you get what you pay for” definitely applies here. The way that electrical current affects the tissue, and the results that are achieved are completely dependent on the sophistication of the engineering that takes place between the power source and the output accessory. Progressive manufactures of microcurrent devices offer completely computerized, automated devices. Most systems virtually walk the operator through each phase of the treatment step by step, and even visually indicate on the lcd screen what accessory and product to use during each phase of the treatment.

During the average five step 45 minute facial, a pre-programmed device may automatically change its power output combination (output combination = microamperage+hertz+waveshape) over 500 times. This patented technology is called microcurrent sequencing. The output combination controls the depth, purpose, and effect that the electrical current will have on the tissue being treated. Low levels of output combinations are usually associated with deep tissue muscle re-education work, whereas high levels of output combinations are usually associated with circulatory benefits and iontophoresis.

Leading microcurrent manufacturers equip their devices with diagnostic monitoring and metering systems that confirm via LCD screen the exact percentage of conductivity that is flowing from probe to probe through the tissue, as well as the level of resistance that may be present (rather than simple bleeping lights). This information is processed through an internal computer and the output combination has the potential to adjust itself 1024 times per second if necessary to accommodate the lack of conductivity or over abundance of resistance. This information also allows the esthetician to make appropriate adjustments to the treatment protocol.

Responsible manufacturers require every device purchaser to attend an education and certification class where the esthetician learns, in depth, the operation and theory of the equipment as well as appropriate esthetic applications.

Synergetic Cross Marketing

Microcdermabrasion may be performed as an outstanding exfoliation service prior to a microcurrent treatment, and serves as the most synergetic ally to microcurrent in its battle against aging skin. Many spas and salons who have been successful with microdermabrasion are turning to microcurrent to extend yet another non-invasive anti-aging treatment to their established customer base. Larisa Miron of Spa 5 in Fort Lee, New Jersey notes “90% of my clientele who try microdermabrasion opt to try microcurrent, and visa versa. The treatments are natural partners for each other as microdermabrasion works from the outside in, and microcurrent from the inside out, both working to achieve the same anti-aging goal!”

Shopping for the right technology

The success of any device must contain the following attributes: 
• It must be marketable
• It must be proven
• It must be psychologically satisfying
• It must show quick results and at the same time lasting, cumulative results 
• It must be attainable and make financial sense when considering the cost of the investment in contrast with the cost that can be charged per treatment

David Gerard of Born of Earth Day Spa in Westport, CT notes, “Gaining clientele for anti-aging is never a problem, repeat return business is. If a customer does not see and feel results, they never achieve the psychological satisfaction necessary for repeat business. Bottom line, no results, no return. Microcurrent results are noticeable after the first treatment; once they see the potential they can never seem to get enough!” 

Marketing a service because you found a “good deal” or because a sales rep left equipment free of charge with the agreement that you would split the profits, is a formula for disaster. “As estheticians we have worked hard to establish a well-respected, educated, professional image. This perception should never be jeopardized by introducing devices that do not meet all of the appropriate criteria for success,” states Lori Nestore of Eva’s Esthetics, San Jose, CA.

Qualifying the manufacturer

Aside from the marketability of a device you must also consider the safety and liability of a device. Bio-Therapeutic, a leading microcurrent manufacturer located in Seattle, Washington, recently proposed to the Washington State Board of Cosmetology to require every manufacture to supply the following information to estheticians and business owners that are purchasing their equipment.

• FDA Medical Device Manufacturer Registry number: Every manufacture of any device used in esthetics or medicine is required to be registered with the FDA and follow the good manufacturing practices of the FDA.
• FDA 510K# if applicable: Most devices in esthetics will be classified as Class 1 and therefore exempt from 510K submission. Class 2 and 3 devices in almost all cases are required to submit for 510K. You should obtain their 510K summary that confirms their clearance as well as the “intended use”. You should insure that the intended use coincides with the states definition of esthetics.
• IEC 60:601 Safety Certification: A minimum safety standard that all medical devices (regardless of classification) are required to be tested to. 
• ISO 9000:2000 Certification: Certifies that a business and manufacturing is operating in a safe and effective manner, as set forth by ISO.
• Certificate of product liability insurance: Insures that the manufacturer is properly insured for the product or device they are selling. This insurance is completely different than business liability or property liability insurance.

If your equipment provider can not supply you with the requested documentation, I would look for another supplier. It is estimated that less than 15% of manufacturers that supply equipment to the esthetic market can meet the criterion listed above.

History has shown that beauty and anti-aging techniques fade with the changing times, however, technologies such as micro-current evolve with these changes. This constant evolution and efficacy of treatments is what will maintain micro current’s status at the forefront of anti-aging skincare, never to become considered a trend. This efficacious technology has only revealed the tip of its iceberg, and promises longevity beyond our expectations. 



The Bio-Synthesis™ light activated rejuvenation system utilizes high intensity LED lights ranging from red, yellow, green and blue (470nm to 640nm), and includes a user friendly touch screen control panel with seven preset functions that allow the skin therapist to easily address specific client concerns. An agile manual mode also exists that allows the skin therapist to quickly create unique services by adjusting the nanometer, hertz, light intensity, and service of time. Applications are convenient and hands free with an intelligently designed 6 way adjustable Synthesis panel, and nearly 3000 individual lights for maximum and consistent coverage of the face, neck and décolleté. The Bio-Synthesis also comes complete with a light activated Chromatic product system that expediates age defying results, as well maintains firmer younger looking skin when used daily. 

Benefits
  • Hands Free technology
  • Visibly firms and contours
  • Improves the color and texture of the skin
  • Hydrates and revitalizes skin
  • Improves circulation
  • Encourages smoother, softer skin
  • Diminishes the appreance of fine lines and wrinkles


The Bio-Oxygen™ revitalizes the skin by encouraging the infusion of age defying products containing the latest, most powerful, and proven ingredients to address expression aging as well as fine lines and wrinkles. The Bio-Oxygen™ arrives complete with three different accessories, that when used together allow for a powerful, stand alone age defying service. Each accessory can also be used as an accent or add on service during any facial, allowing the skin therapist the ability to create individualized signature services that will truly wow clients with an amazing experience and satisfying results. 

Benefits
  • Complete product penetration
  • Addresses expression aging
  • Plumps, firms, and improves skin's suppleness
  • Hydrates and revitalizes skin
  • Improves circulation

It's Electric By David Suzuki
Documentation exists which suggests that electricity had been used on humans as long ago as 2500 BC, when Roman doctor Scibonius Largus applied an electric eel to his patients to control the extremely painful disorder now known as gout. Because the body is electric, and signals of pain are transmitted electrically, specific frequencies of electrical current can neutralize pain frequencies and instantly eliminate the perception of pain. This proven concept is known today as the Gate Theory, and allows the control of chronic and acute pain by utilizing what is known as a TENS (transcutaneous electrical nerve stimulation) device.
  
Up until the late 60’s, the idea and concept of utilizing externally applied electrical current in conjunction with humans was limited to TENS devices with the intended use of pain control, and held no curative value whatsoever. Shortly thereafter, acupuncturist and alternative medical practitioners quickly developed interest in lower levels of electrical current and utilized very basic modalities for the purpose of enhancing their acupuncture treatments as well as a wide variety of other applications ranging from wound healing to non-surgical face lifting, and everything in between.
  
That new age of electrical modalities was referred to as “microcurrent” because if its incredibly low power output comparatively to that of a TENS device. A TENS device output will commonly exceed 10,000 Ua (micro amperes) or 10 Ma (milli amperes); 1000 Ua = 1 Ma. True microcurrent devices perform most work at levels less than 300Ua; in most cases a sub-sensory level of electrical current thousands of times less in power than that of a traditional TENS device. Although the spectrum of microcurrent applications in the medical arena seem to be endless, the primary mechanisms of action that support the efficacy of this incredible technology are very consistent and concise: muscle re-education, increased blood circulation, protein synthesis and membrane transport, increased natural collagen production, increased natural elastin production, increased ATP (adenosine tri phosphate) levels, increase of lymphatic drainage, and iontophoresis. A literal arsenal to combat the signs of aging!

Microcurrent has long been known in esthetics as the “non-surgical face lift”. An esthetician can make a remarkable improvement in the tone and contour of the face in just one forty five minute treatment. According to recent studies performed by Dr. Chi at the University of Washington, “Our findings indicate that the immediate results received from microcurrent are that of muscle re-education (the process of lengthening and shortening the muscles of the face) and the process of iontophoresis (product penetration). The cumulative results over a series of treatments include as much as a 10% increase in natural collagen production, 48% increase in natural elastin production, and a 35% increase in blood circulation. These studies were performed using less than 300Ua, with an alternating current.”

The power of Iontophoresis

Iontophoresis is the process of introducing water soluble products into the skin utilizing the electrical current as a transport vehicle. Although traditional means of iontophoresis have been restricted to that of galvanic devices, recent studies indicate modern microcurrent devices using alternating current to be far superior and include cumulative results of improved ATP levels, collagen and elastin production and blood circulation. Ionization of good quality bovine collagen and elastin can smooth and firm crows feet substantially in just one treatment; while penetration of vital active ingredients of other water soluble products can be profoundly effective in comparison to a “non-electrical” application. 
Much of the immediate results realized via iontophoresis are that of a filling effect. For example, one of the first signs of aging is usually the loss of natural collagen and elastin in the skin. By ionizing bovine collagen and elastin into the skin, you immediately fill the void; similar to what is achieved through a collagen injection however on a much smaller level. This bovine collagen and elastin temporarily binds with the natural human collagen and elastin and therefore remains in the tissue more than temporarily. The immediate result is a firmer, smoother skin with a greatly diminished appearance of fine lines and wrinkles.
  
Specific Iontophoresis

As electrical current inherently takes the “least path of resistance”, traditional methods of iontophoresis realized via galvanic devices lack control and consistency. As a client reluctantly holds one pole in her hand, the esthetician then applies the opposite pole to the area of the face where the penetration of product is desired. However, a heavy layer of product, high surface tension, or a resistant or thicker patch of skin in the application area can easily persuade the electrical current and product to enter into a weaker area of the face or body.

Well engineered microcurrent devices with their alternating characteristics allow specific iontophoresis as the electrical current travels from one probe or accessory, into the skin, and then returns to the other probe or accessory eliminating the need to send incredibly high levels of galvanic current aimlessly through the body. Additionally, advanced manufacturers can specifically control the depth that the current travels, and therefore, the depth that the product penetrates targeting specific areas of concern. This specific penetration control is realized by the combination output settings: the wave shape, Hz (frequency), and Ua (micro amperage). For example a very high frequency and Ua such as 1000Hz, 400 Ua, and a very small wave shape such as Pulse, would result in a very topical stimulation and very topical penetration of product. Conversely, 300 Hz, 100 Ua, and a sharp wave shape would have a significantly deeper penetration capability.

This kind of engineering sophistication is extremely important as many products only perform with certain electrical output combinations, while other products are much more beneficial at deeper layers requiring the appropriate electrical output combination to realize this penetration level. Because of the engineering complexities, working with a manufacture that maintains a patent on their technology is essential. You also should look for a manufacture and device that specializes in microcurrent rather than a 10- in-1 unit that does everything from electrolysis to shine your shoes. Better yet, ask for evidence that there device is legally manufactured, safety tested and clinically proven. General clinical evidence is okay, however, make sure that you ask for specific studies that have been performed specifically with the device you are considering purchasing.

The Electric Mask

Through the history of electricity in esthetics, there has been a myriad of different variations of accessories available ranging from the traditional probes, to the innovative black conductive electric gloves. The most recent development and rage in the industry is known as the electric mask. Well designed electric masks are permanently lined with two separate conductive interior pads that follow the pattern of the face and have strategic raised points to help focus treatment on the typical areas of concern. The conductive material is built into the mask such that they do not touch one another during application as the electrical current must leave one pad, enter the skin, and then return to the other side to adequately and evenly penetrate the vital products and maintain the fantastic benefits of micro current. This style of microcurrent electric mask uses the same ideology of specific iontophoresis, verses some of the older style galvanic masks.

There two primary ways to apply product prior to moving forward with your electric mask treatment; layering or infusion. Layering is the process of applying one or more products to the skin, always beginning with the thinnest viscosity product and finishing with the thickest. Infusion is the process of applying pre-saturated impregnated mask(s) to the skin. Both methods are effective, however, infusion style masks seem to be superior as they maintain the ability to hold more product in a controlled manner allowing continuous penetration for a full 20 minute treatment. Regardless of what method you use, insure that you keep a “break” or separation between the two sides of the face to insure that you maintain the motivation for the electrical current to penetrate the product into the skin rather than cut across the surface of the skin. With infusion style masks, a break would require you to cut the mask vertically in half.

Remember, all products must be primarily water based for adequate ionization. Furthermore, you should ALWAYS use manufactured recommended products to insure results and minimize liability and possible adverse reactions.

Sequencing

Sequencing technology is the latest craze for microcurrent manufacturers. Sequencing is the ability for an output combination (wave shape + Hz + Ua=output combination) to change infinitely during an electric mask treatment; some claim to sequence through more than 500 output combinations during a 20 minute treatment cycle. The benefit of this is that the client is exposed to a myriad of different electrical current output combinations maximizing the potential results at each layer of the skin, all with out the esthetician having to lift a finger. This is opposed to less sophisticated or older technology that simply “turns on” at one level for entirety of the treatment.
  
The ultimate microcurrent face lift usually consists of five treatment steps, depending on the manufacturer. The first two are predominantly muscle re-education work and the remaining three steps consisting of approximately twenty minutes of “skin work” including iontophoresis. Because a manual manipulation of the muscle is necessary for true micro current to re-educate or sculpt the muscles in the first two steps, it is not possible to eliminate the entire “hands on” time necessary to perform a complete microcurrent face lift. However, you can greatly reduce the hands on time with an electric mask as this accessory can be used for all phases skin work.

This “hands free” time is precious for estheticians as it allows time to tidy the room, complete the client record sheet, complete the “take home product prescription”, perform an add on or additional service such as a manicure or pedicure, check in the next customer, or even find a minute to take a bite to eat or relax and regroup!

The electric mask is not only fantastic as the second half of a microcurrent face lift, it is the ultimate diversifier for any spa menu and is a definite “stand alone” treatment all by itself. Depending on the product layering or the infusion mask that you select, you will be able to personalize and integrate the electric mask treatment to most aspects of your business whether it be at the end of an anti-aging facial or the end of an acne facial.

Not only does the electric mask maintain fantastic results, it is a one of a kind novelty that every one “must try”. It also helps create and maintain a uniqueness and cutting edge scientific feel to your menu. With this in mind, I suggest maximizing the marketing potential of this new technology and really exposing it to your clientele with shelf talkers and TV informational loops in your lobby, news letters, anti-aging parties or introductory customer seminars, etc. I am a big advocate of “showing” your customers what you have purchased and educating them on the benefits that it could possibly hold for them rather than “hiding” all of your new investments in the treatment room. Simply put, visuals and demonstrations stir up interest and conversation which lead to sales. How many times have you walked through Costco aimlessly and found yourself pushing a cart full of goodies to your car that you purchased because you tested the sample during your shopping experience?
  
A well manufactured specialty microcurrent device is money well spent. Not only can you eliminate the need for multiple devices within your skin care business, you are purchasing technology with proven efficacy and anti-aging benefits that is at the top of the list of consumer demand. Whether you offer full microcurrent face lifting, or simply offer electric mask treatments as add on services to your current menu, it is definite that microcurrent and the electric mask accessory is a rudimentary must for every progressive salon and spa.

Microcurrent the Wave of the Future By David Suzuki

Microcurrent technology has been at the forefront of the battle against aging for several decades. Since its inception in the early 70’s, through today’s progressive developments, celebrities and common people alike have touted microcurrent treatments as the true “fountain of youth”. From acne healing to muscle toning, microcurrent has been established as an industry staple. With a well-documented origin in medical use and seemingly endless esthetic benefits, this industry staple has evolved into something of a pop culture icon with recent exposure on some of televisions most popular programs, such as Queer Eye For The Straight Guy, Oprah and the Stylist.

Without a doubt, microcurrent is among the hottest non-invasive anti-aging technology available, and, is by no means a trend. It is a time tested, proven, and well-established treatment; a true modern day classic. To an industry professional, microcurrent possesses all of the key points synonymous with success: End consumer demand, visible results, proven efficacy, and an affordable service price. It is truly desirable and affordable to anyone sincerely interested in winning the anti-aging battle.

What does the “who’s who” of esthetics think about microcurrent?
Not only are renowned celebrities like Oprah clamoring for microcurrent, but so are pillars in the esthetic community who choose microcurrent as their tool of the trade. Annette Hanson, President of Atelier Esthetique in New York, has dedicated nearly one full week to microcurrent for all advanced students qualifying for ITEC certification. Other well known icons in the industry are also known supporters and users of microcurrent including Ann Martin of the North West Esthetic Guild, Dr. Mark Lees of Mark Lees Skin Care, Lori Nestore of Eva’s Esthetics, and Christine Cowheard of A Natural Difference. Microcurrent is considered much more than a standard beauty treatment among those in the know, it is considered a necessity.

The science behind microcurrent 
As most of us in this industry know, end consumer demand and immediate results are nearly 99% of the criterion required for most new treatments that we offer. However, there are still some of us with good old fashion integrity that want to know the hard proven facts before we offer this service to our clientele and put our good names on the line. For those of you that fit this category, microcurrent will not let you down. Recent studies at the University of Washington indicate that a series of microcurrent treatments can not only sculpt and contour the muscles of your face, but also increase natural collagen production by 14%, natural elastin production by a whopping 48%, and increase blood circulation by 38%. These findings are amongst the strongest proven results of any non-invasive device in the industry, and the almost immediate visual improvement in the appearance of the skin and muscle tone is without equal.

How does it work?

Microcurrent, by definition, is a very low level of electrical current. Devices qualifying as microcurrent use less than 500 micro-amps. This level of electricity is far too low to cause muscles to spasm involuntarily or in most cases cause a physical sensation. Also referred to as MENS (minimal electrical neural stimulus), microcurrent has been proven to increase ATP (adenosine tri phosphate) upwards of 500%, as well as increase membrane transport and other vital cellular activity, all of which decrease as our body ages.

Utilizing probes or electric gloves, the esthetician or physician can lengthen or shorten muscles via a series of contouring movements creating a toner, tighter, more youthful appearance. Muscle re-education is often referred to as “sculpting” and “lifting”. Results are typically visible after the first treatment, delivering the psychological satisfaction necessary to ensure client satisfaction.

Equally as important as muscle re-education are the effects that microcurrent has on skin tissue through iontophoresis and circulatory benefits. Microcurrent facilitates up to 70% greater product penetration through iontophoresis, allowing the beneficial ingredients to penetrate below the surface of the skin and therefore enhance their effectiveness. Progressive manufacturers of microcurrent equipment have now implemented hands-free electric masks that allow this portion of the treatment to be performed unattended. 

The Non-Surgical Answer


Commonly referred to as the “non-surgical lift”, microcurrent treatments are usually performed within 30 to 40 minutes. The average price per treatment is typically in the $120 range, making it affordable to end-consumers while allowing a substantial profit margin for the professional. These treatments are usually prescribed in a series of 7 to 12 treatments over a course of 60 days, with two treatments a week recommended for maximum results. Effects of microcurrent are cumulative, becoming more pronounced after each treatment.

With the ever-growing demand for effective anti-aging treatments and the burgeoning clientele, microcurrent technology is the answer everyone is looking for. Whether you plan to integrate microcurrent with other synergetic treatments on your service menu, or intend to implement the traditional non-surgical lift as a stand alone, the potential with this technology is limitless. The combination of consumer demand and financial gain confirms microcurrent as the ultimate addition to any salon or spa. The choice is simple.

More than just a flash in the pan, microcurrent has established itself as a fundamental part of the esthetic industry and the heart of innumerable businesses. Truly the tool of the modern esthetician, schools across the nation are implementing microcurrent devices and specific corresponding education well beyond the rudimentary electrotherapy segments of past curriculums. As Annette Hanson from Atelier Esthetic Institute/ITEC notes, ”Microcurrent is a pillar technology in our industry and represents the type of modern aesthetic apparatus that demands respect and maximizes the potential and credibility of the esthetician. It provides results and clinical proof; two simple, yet rarely, points found in today’s esthetic world." 

Practical Microcurrent By David Suzuki

When microcurrent was featured on Oprah and Queer Eye, there was no doubt that this small, sub-sensory level of electrical current had made it to the top shelf of consumer demand. With a medically based origin to back it up and its proven, seemingly unlimited esthetic benefits, it is not surprising that microcurrent has taken center stage. From acne healing to muscle toning, microcurrent has proven itself to be an industry staple. Touted by celebrities and everyday women as the “treatment of youth”, microcurrent has earned a respected name for itself among professionals and end-consumers alike.
  
With all of the media hype and blitz, professionals must keep their eye on progress while at the same time deliver treatments with proven efficacy and longevity. Yes, it is true that microcurrent is amongst the hottest non-invasive anti aging technology available, however, it is much more than this months “flash in the pan”. Microcurrent possesses each one of the key points synonymous with success; end consumer demand, psychological satisfaction, visible results, proven efficacy, and an attainable service price. Moreover, microcurrent has history; more than 50 years of historical usage and clinical trials supporting the efficacy of its anti aging benefits.

But it is not just Oprah who that thinks this technology is fantastic. Pillars in the esthetic world of education have recognized microcurrent as a “tool of the trade”, and have assertively included microcurrent in their curriculum, independent of standard electrotherapy. Annette Hanson, President of Atelier Esthetique in New York, has dedicated nearly one full week to microcurrent for all of her advanced students qualifying for ITEC certification.
  
So what it is it about this multifaceted, wonder technology that is so attractive to end consumers, educators, and professional alike? “If it could be summed up on one word, the word would bepractical.” notes Lori Nestore, President of Eva’s Esthetics. “Microcurrent can be marketed and sold all day long as a “stand alone” treatment because of its amazing, near immediate visual improvement of the contour and condition of the muscles and skin. On the other end of the spectrum, microcurrent is also applicable for mini lifts, body lifts, acne treatments, add on services, iontophoresis, and the list goes on! Bottom line, my customers need technology that performs, and performs well; microcurrent delivers!”
  
The traditional non-surgical lift

Microcurrent is a very low level of electrical current. Devices that qualify as microcurrent are defined as using less than 500 Ua (micro amperes). Although microcurrent is electricity, this level of electrical current is far too low to cause the muscles to “twitch” or move involuntarily. At least a portion of microcurrent treatments require the operator to utilize an accessory such as probes or electric gloves to perform what is known as muscle re-education. Through a series of assertive scooping and contouring movements, the operator can lengthen or shorten muscles on demand, addressing the expression aging of contracted muscles, and traditional aging of atrophied muscles.
  
Muscle re-education is sometimes referred to as sculpting or lifting, and allows a very immediate or “front end” result. A visible difference can usually be seen after the first treatment, delivering 100% psychological satisfaction consistently for clients.
  
The second portion of a microcurrent treatment is focused on the skin tissue, iontophoresis, and circulatory benefits. This can also be performed with probes or electric gloves. Progressive microcurrent manufacturers have also implemented hands free electric masks that allow this portion of the treatment to be performed unattended. The results of this segment of the treatment are equally astounding and immediate. Studies performed at the University of Washington regarding microcurrent indicate a 14% increase in natural collagen production, a 48% increase in natural elastin, and a 36% increase in blood circulation. Although these statistics are amongst the strongest of any non-invasive device in the industry, the near immediate visual improvement in the appearance of the skin and muscle tone are equally, if not more, impressive.
  
The non-surgical lift is usually performed in 30 to 45 minutes, with most estheticians booking on the hour. The national average per treatment is now in the $110 range, allowing a substantial profit margin for the professional. Microcurrent treatments are prescribed in a series of 7-12 treatments over the course of 60 days. Two treatments per week are suggested. The effects of microcurrent are cumulative; the results become better and better after each treatment, as does the longevity.

“Before I came across microcurrent, I was a ‘non equipment’ spa”, notes Monica Leedom of Totally You, Leesburg Fl. “Microcurrent appealed to me because of its immediate visible results that addressed my clienteles demand, as well is its irrefutable clinical proof that satisfied my skeptical mind. Within the first two weeks of offering the non-surgical lift, I booked more than 15 series of ten treatments each, at a rate of $100 per treatment. Talk about a boost to your bottom line!”
  
The turbo lift

The turbo lift or mini lift, is a modified “turbo” version of the non-surgical lift that is quickly taking root in our country. This new wave of treatments can partially be attributed to the inherit American demand for “instant results”, as well as the enormously growing trend of minimally invasive injectibles.

The protocol first surfaced specifically to address the massive influx of Botox customers who had already addressed expression aging, and were only in need of lifting the atrophied muscles. This new age of microcurrent lifting specifically focuses on the key muscle re-education shortening movements, reducing the “hands on” muscle work to no more than 10 minutes. The second part of the turbo lift consists of fifteen minutes of non attended treatment with the electric mask, allowing the esthetician the opportunity to perform an add-on service, check in her next client, or simply take a well needed break. Because of the expediency and time savings of the turbo lift, it is also become a very popular treatment for newly aging clients, special occasions, add-on services, and of course those clients who consistently arrive 15 minutes late!

Dr. Robert Loss, M.D. Owner of Dermaspa Cosmetic Enhancement Center located in Rochester, NY, notes “We definitely maximize the non-invasive potential for every anti aging Botox patient by coupling the treatment with microcurrent turbo lifting. Once we administer the Botox and address expression aging, turbo lifting allows us to gain nearly instant firming and contouring results in the other areas of concerns including the eyebrows, upper cheek, and jaw line. Combining the two treatments is the ultimate ‘immediate’ satisfaction for today’s aging American, it just makes sense!”

Microcurrent and injectibles

There are no known contraindications of utilizing microcurrent in conjunction with any of the commonly used injectibles such as Botox, Rystylane, or Collagen. As a matter of fact, individuals who choose this route of treatment generally are perfectly pre-qualified candidates for microcurrent. The combined effects are so synergetic, one would think that they were developed with the other in mind. Both Collagen and Restylane give a quick and effective “filling” effect, diminishing the appearance of fine lines and wrinkles. However both products do nothing for muscle contour, natural collagen production or natural elastin production, all of which are addressed with microcurrent.

Dr. Barb Schell, MD of Ageless Center For Rejuvenation, located in Seattle notes, 
“I love the concept of utilizing every efficacious available technology and product concurrently, to maximize the end result. There is not one magic product, technology, or procedure that is the cure all for aging, and you really need to address the situation from many different angles. I am a big advocate of microcurrent and really find it necessary to sculpt and contour the muscles of the face to maximize and complete the effect of fillers.”

Layering microcurrent

Layering and combining different types of treatments and modalities is becoming increasingly popular and profitable. Layering is not only a fantastic way to diversify your menu, it is a great way to create customer loyalty and create unique signature specialty treatments. Eliza Gooler, owner of European Skin Care in Gig Harbor, Washington notes that she combines her microcurrent treatment with LED Light Therapy. “I know that microcurrent is responsible for the bulk of the results that I gain, however, the light therapy adds an interesting twist to the end of my Ultimate Anti-Aging Facial. My price on this combination treatment is $175, booking for 1.25 hours.”

Microdermabrasion and microcurrent have long been dynamic non-invasive partners in the crusade in fighting the aging process. Microcurrent working from the inside out, and microdermabrasion from the outside in. Both treatments can typically be administered during one appointment.

Oxygen injection treatments mixed with microcurrent have been an extremely popular trend in Europe over the last 8 months, and is expected to peak interest in America this year. Oxygen injection is the process of administering pure pressurized oxygen in to the skin via a small hand piece. The pressurized oxygen is capable of penetrating product in to the deeper layers of the skin, similar to medical applications that utilize pressurized oxygen to inject medications. As with microdermabrasion, microcurrent is commonly prescribed in conjunction with oxygen injection treatments to maximize the anti-aging possibilities.

“Layering microcurrent treatments is not limited to modalities”, notes Dr. Mark Lees, President of Mark Lees Skin Care. “I have been working with microcurrent for over 10 years in my practice and am convinced that it is very helpful in boosting younger-looking skin. Combining a home care program including ingredients like alphahydroxy acids, lipids, firming stimulants like hydrocotyl asiatica, and the new peptide technologies, along with routine microcurrent treatments, we are able to deliver real results for our aging boomer clients! We have actually combined microcurrent into our regular care facial treatments for good skin care maintenance."
  
Electric masque facials

The electric masque can be found in the electrotherapy chapter of some of the oldest esthetic text books. However, modern modifications coupled with modern microcurrent devices, products, and protocols, has really evolved the electric mask into a treatment all of its own. The conductive portion of the electric masque is divided into two halves, separated in the middle. Normally a layering of water based products heavy in collagen and elastin are applied to the skin prior to the mask application. The masque is then placed over the top of the products and lead wires connect the masque to the microcurrent device. As the device is turned on, the electrical current travels from one side of the mask to the other, via the deep layers of the skin tissue. Intense product penetration is achieved during this treatment, also known as iontophoresis.

Progressive microcurrent companies have also developed varieties of infusion type masques that are designed to be used under the electric masques. Infusion masques are pre-saturated and designed to hold much more product than what can be applied topically, and therefore proven to allow a more consistent, constant product penetration. Although electric masque facials were first used as add- on services, they are quickly becoming the focus of many spa menus. 
  
Mature Acne

Medically, microcurrent is best known for its enormous ability to increase the healing potential of damaged and traumatized tissue. Adult acne fits this bill, and as such microcurrent can be implemented in to any acne treatment. Most microcurrent devices have the potential to become polarity specific on demand, superseding the need for other modalities. The normal protocol would consist of negative ionization to decongest the area, extractions, and then working around the acne with alternating microcurrent instigating a faster recovery. Positive ionization can be used to finish the treatment, assisting in closing the pores.

Because of the healing properties that microcurrent possesses, it also is becoming quickly recognized as the tool of choice by surgeons for pre and post-op applications. Dr. Craig Dufresne MD, notes “By using microcurrent both before and after surgery, we have been able to reduce post operative swelling, bruising and discomfort by 50%, and the healing properties have been increased dramatically. We are currently implementing pre and post-op microcurrent treatments on all surgical procedures”.

Whether you plan to stick with the traditional non surgical lift, or integrate microcurrent with other synergetic treatments that you offer; once the full potential of microcurrent is realized, the possible placement of this technology within your menu is limitless. Microcurrent not only addresses your consumer demand, but does so with a nearly un-matched monetary return, not to mention repeat business.
  
Microcurrent has proven itself to be more than the trend of the moment, and has been accepted as a fundamental rudimentary tool for the modern esthetician. Schools across the nation are implementing microcurrent devices and specific corresponding microcurrent education above and beyond the brief historical electrotherapy segments of their curriculum. Annette Hanson of Atelier Esthetic Institute/ITEC notes: “Microcurrent is a pillar technology in our industry and represents the type of modern aesthetic apparatus that demands respect and maximizes the potential and credibility of the esthetician. It provides results and clinical proof; two simple points yet rarely found in today’s esthetic world. Microcurrent is practical!”